This guide will provide you with an overview of the specific requirements and details of the media assets associated with your catalog. Check out the below video for an introduction to Product images. The Technical Specifications for each are also included in this article.
Media Assets fall into the following categories with various components:
Primary/Hero Images
Primary images (Hero Images) are a requirement for every product/style. They are displayed site-wide. |
If a Primary Image does not exist for a product, a generic ‘Image Not Available’ graphic is substituted until a product image is uploaded.

Alternate Images
Alternate Images display different views of the product/style (i.e. front, back, on model) and are optional.
A “View Alternates” link displays on the product detail page when Alternate Images are available.
Product Images - Technical Specifications
Tech Spec | Requirement |
Product/Style Number | This is the primary identifier for the product/style. This must match the product number in the products table. |
Color | This is the color code. This must match the color number in the products table. |
Image Type | This specifies the type of image: P = Primary A - Alternate Images |
Image Number | A sequential number |
Size | 1275 x 1515px Minimum |
Background | Transparent |
File Type | PNG |
FTP Location | Images > Inbound |
File Naming Convention | ProductNumber_Color_ImageType_Number.png |
Example | Example File Name |
---|---|
Primary Image for Style A7YN Color 1D7 | A7YN_1D7_P_1.png |
Alternate Image #3 for Style A7YN Color 1D7 | A7YN_1D7_A_1.png |
Deliverables Summary
The following Media Assets are REQUIRED:
- Primary/Hero Product images
The following Media Assets are OPTIONAL:
- Alternate Product images